About Us

know us

Who we are?

Crown Oak Capital is an investment fund with over 40 years of history, embodying the ethical values of its founding families and applying them to international projects across diverse sectors. Guided by a shared vision, Crown Oak Capital is committed to enhancing people’s well-being while protecting the planet through sustainable practices. By prioritizing environmental responsibility, the fund aims to leave a meaningful legacy for future generations.

our values

Guided by Our Principles

Our values shape every decision, driving innovation, trust, and collaboration to deliver impactful solutions that benefit everyone.

Crown Oak Capital is a family investment fund that brings together cultures and expertise to create a positive global impact. Rooted in the diversity of its members, it combines experience, strategic vision, and creativity to develop sustainable and innovative projects. Our commitment is to generate economic growth with social and environmental responsibility, ensuring a strong legacy for future generations.

At Crown Oak Capital, we aspire to be a global leader in responsible investment, driving projects that create real and sustainable value. We believe in the power of diversity to transform ideas into innovative solutions, balancing economic growth with social well-being and respect for the planet. Our vision is to build a future where investment not only generates returns but also creates a positive and lasting impact for future generations.

40 years of service, now involving up to the third generation of family members. Is an integrated company dedicated to wellness, energy, agricultural, real estate and financial sectors, which offers cutting-edge products and services, contributing to the development and well-being of its markets.

Honorary Chairman

Rosso José Serrano

General ® Serrano has more than 40 years of experience in international cooperation and government and administrative initiatives. He is a lawyer specialized in international relations, security, and diplomacy.

He headed the Colombian National Police for 7 years and was Colombia’s Ambassador to the Crime Prevention Office and the UN in Vienna, Austria, for 7 years. He is an advisor to different countries in LatAm, Europe, and Africa and represents, with his integrity, the ethical values of Crown Oak Capital in all his practices.

The Board

Led by Chairman Serrano, the board of Crown Oak Capital is composed of members of the founding families, accomplished professionals with expertise in various industries and fields. United by a shared vision of innovation, growth, and sustainability, their collective expertise ensures that the fund’s resources are strategically managed to create value while adhering to the highest standards of accountability and integrity.

Board Member
Project Director America

Jorge Serrano Evers

Business administrator with over 25 years of experience in managerial roles within multinational companies. Known for his strategic vision and operational expertise, he has successfully led teams and projects in diverse and competitive markets, driving innovation and sustainable growth.

In addition to his executive roles, Jorge has contributed as a member of boards of directors across various industries, where he has provided valuable insights on corporate governance, strategic planning, and business development. His leadership style combines a strong focus on achieving results with a collaborative approach, making him a respected figure in the business world.

Board Member
Project Director Europe Middle East

Franz Serrano Evers

Entrepreneur with over 35 years of experience, Franz Serrano Evers has built an international career in fashion and cosmetics, expanding his projects to Latin America, North America, Spain, Italy, and Saudi Arabia. Passionate about innovation and excellence, he has created high-impact brands that blend science and nature to deliver effective and accessible products. As the founder of Rezet 360°, he has revolutionized the active cosmetics sector with a vision that balances quality, sustainability, and performance.

EXECUTIVE TEAM

Project Leaders

As a family-owned fund, all our projects are led by family members located in different parts of the world.

Jorge Serrano Evers

Board Member
Project Director America

Franz Serrano Evers

Board Member
Project Director Europe & Middle East

Crown oak Capital

Questions? Please, contact us.